Marketing Communications Specialist

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Marketing Communications Specialist

Corporate Spending Innovations (CSI) isn’t your average office. We’re a FinTech company in Bonita Springs, Florida providing innovative payment solutions to some of the world’s most iconic brands, while providing the highest level of customer service and support.

Our company culture reflects the value of working hard, the importance of giving back, and the joy of having fun along the way. At the core, our business is all about people. It’s about hiring the best talent. It’s about making our customers feel special every time we engage.

This is a small, energetic, and growing company where you’re going to have the opportunity to stand out, shine, and build your career. We place a huge emphasis on helping you to develop your skillset and become a major player.

So if you want a killer workplace that respects its team members with work that makes you excited to get up in the morning, you may be just the person for CSI.

This is what you’ll do…

  1. Customer Marketing Management
  • Collaborate with sales and marketing teams to increase customer advocacy
  • Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
  • Serve as a liaison between customers and the rest of the organization to create an incredible customer experience and reach business goals
  • Connect with customers to ensure continued education and success throughout the relationship lifecycle
  • Identify key customers willing to act as a marketing channel through case studies, speaking opportunities, etc.
  • Manage a library of up-to-date customer success stories
  • Manage annual/biannual/quarterly customer satisfaction surveys to drive change throughout the organization
  • Develop a customer lifecycle campaign program and work with marketing operations to implement
  • Create special marketing content for account management/customer success to help at-risk customers with training
  • Provide product feedback given by advocates to the product team
  1. Marketing Campaign Management
  • Devise B2B (business to business) integrated marketing campaigns with the aim of acquiring and retaining customers
  • Manage the implementation, tracking, and measurement of marketing campaigns
  • Ensure all marketing campaigns are delivered on time and within budget
  • Ensure all campaigns meet the target objectives
  • Execute A/B Testing campaigns to identify effectiveness of new ideas
  • Report campaign results to senior management
  • Effectively work against strict deadlines and KPI’s as set by the Marketing Project Manager
  1. Product Marketing Management
  • Collaborate with product team to conduct market research and competitive analysis to keep a pulse on the industry and position CSI and its products as leaders
  • Understand the buyer persona of our target market and tailor all marketing to meet their needs
  • Develop go-to-market strategy for new products, incorporating activities related to awareness, influence, and sales
  • Lead the rollout of all new products including internal training and education
  • Manage all PR activities around the products represented, including press releases, media outreach for story and/or op-ed article placement and other media communications
  1. Internal/External Communications Strategist
  • Establish an internal communications strategy and an external communications strategy
  • Ensure organizational initiatives and projects are successfully communicated to employees and stakeholders
  • Draft messages or scripts from senior executives for presentation to employees in written or spoken form
  • Ensure internal/external communications messages are consistent across all mediums
  • Handle the internal/external communication response to crisis situations which affect organizational perception and reputation

We’re looking for someone with…

  • Relevant 4-year college degree required
  • 5+ years’ marketing experience with proven success
  • Excellent oral, written, and presentation skills
  • Highly organized with ability to take initiative and prioritize work
  • Excellent management skills, negotiation, and decision-making skills
  • Proficient computer skills

You’ll get perks…

  • 100% employer paid health insurance
  • Paid holidays
  • Paid vacation
  • Catered lunches
  • Random extra perks – for example, we recently had a spur-of-the-moment “fastest typist competition” with a $300 prize!

 

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